About Us
A Step Towards A Better Tomorrow
We are Jake and Athena Fereq, a husband-and-wife team with a passion for plants and the beauty they bring into every space. What started as a casual hobby quickly blossomed into a thriving business that allows us to share our love for greenery with others.
Along with our daughter, Aaliyah, we’re on a mission to help others cultivate homes filled with greenery and beauty. Rooted in faith and guided by Jeremiah 17:7-8, we dream of one day opening a storefront in Georgia—but for now, we’re embracing this season of growth.
Our Mission
To help people cultivate thriving, plant-filled spaces by providing expert guidance, high-quality plants, and faith-driven service, ensuring every plant (and person) is Well Rooted.
Our Values
A Purpose Beyond Plants
We strive to reflect God’s love in our work and in the way we treat every person we encounter.
Faith-Driven
We trust in God’s plan and allow our business to be shaped by faith, integrity, and a commitment to serving other
Community-Focused
Plants bring people together. We’re passionate about building meaningful relationships with fellow plant lovers, sharing knowledge, and creating a supportive community.
Sustainability-Minded
We believe in caring for God’s creation by promoting sustainable plant care practices, responsible sourcing, and encouraging mindful stewardship of nature.
Why Choose Well Rooted?
More Than Just Plants—A Passion for Growth
At Well Rooted, we don’t just sell plants—we help people create thriving, green spaces filled with beauty and life. Whether you’re a seasoned plant parent or just starting your journey, we’re here to provide expert guidance, high-quality plants, and personalized support to ensure your greenery flourishes.
Personalized Plant Support
Whether you need help reviving a struggling plant or choosing the perfect greenery, we’re here with expert advice and tailored recommendations.
Handpicked, Healthy Plants
Every plant in our collection is carefully selected and nurtured to ensure it arrives strong, vibrant, and ready to thrive.
A Growing Community
We’re more than a business—we’re a network of plant lovers who share knowledge, inspiration, and a passion for greenery.
Our Team
Meet Our Team
Athena
The Designer
Passionate about creating beautiful spaces with plants.
Believes houseplants enhance aesthetics and improve air quality.
Focuses on integrating greenery into home and event designs.
Jake
The Propagator
Specializes in growing and nurturing plants from cuttings.
Fascinated by the endless possibilities of propagation.
Ensures every plant is healthy, thriving, and ready for its new home.
FAQs
Frequently Asked Questions
We offer a carefully curated selection of houseplants, including low-maintenance options, rare finds, and statement pieces for any space.
Yes! We provide personalized care recommendations, troubleshooting tips, and resources to help your plants thrive.
Not yet! We currently operate online and locally in the Atlanta Metro area, but we hope to open a storefront in the future.
Yes! We offer local delivery in the Atlanta Metro area. Contact us for details on delivery fees and availability.
Yes! We offer local pickup options. Just select pickup at checkout, and we’ll arrange a time that works for you.
At this time, we only offer local delivery and pickup. We’re working on expanding our reach in the future!
Absolutely! We offer plant rehabilitation services to diagnose issues and provide expert care recommendations.
Yes! We can help your plant settle into a new pot with the right soil mix and care.
Yes! Our plant interior design services help you create a green, inviting space that fits your style and environment.
Get In Touch
We'd Love to Hear From You!
Have a question about plant care, our rare houseplant selection, or our services? Whether you need help with a struggling plant, want to schedule a repotting session, or just want to chat about greenery, we’re here to help!